The Cohort Collapse
NovaPay reports 6% MRR growth. The CFO sends one message before the board meeting: “Pull the cohort numbers first. Something feels soft.” You have 90 minutes.
The business school that runs on live data.
Most analytics training teaches you to run queries. None of it teaches you what to do with the answer. Atelier closes that gap.
Atelier is not a SQL course. It assumes you can query. It teaches you what to look for. However, by continuously interacting with realistic schemas, relationships, operational data environments, and revealed solutions, users naturally strengthen, refine, and modernize their SQL thinking and practical query skills over time.
50,000 rows of synthetic company data. Real PostgreSQL. No install. Industry-accurate schemas with citation trails.
Six companies across six verticals — each with a full operational history:
More companies added quarterly.
A CFO. A board meeting. 90 minutes. A metric that looks healthy on the surface — and something soft underneath. Your job is to find it.
Each module is 10 exercises built as a complete business investigation — from reading the surface metrics to finding the root cause to quantifying the decision.
The arc for NovaPay (B2B SaaS):
Every module ends with a graded CEO briefing. The credential lands when you earn it.
Six dimensions of business acumen. One for each company. Each dimension builds a specific type of judgment.
Reading the financial signals in operational data before they appear in quarterly reports. Revenue trends, cohort economics, unit margins, and the leading indicators that predict performance.
Finding where a business loses efficiency, capacity, or quality by reading process and log data. Bottleneck identification, root cause analysis, and linking operational failure to business outcome.
Identifying competitive dynamics and market positioning risks from internal data patterns. Recognizing when an operational anomaly is actually a strategic threat.
Translating analysis into defensible recommendations under uncertainty. Quantifying trade-offs, acknowledging what the data cannot confirm, and making the call the data supports.
Making the right argument to the right audience. The same finding requires different framing for a CFO, an engineering lead, and a board. This dimension teaches that translation.
Using the database as a forward-looking instrument — not just a record of what happened. Pattern recognition, anomaly detection, and leading indicator identification before lagging metrics confirm them.
Six dimensions. Six companies. Each investigation develops all six — simultaneously.
Every completed module produces a signed, publicly verifiable credential. The credential records:
Atelier Rank tracks your performance across all modules and Hot Cases — weighted by score and volume, not just completion. Your profile shows where you are strong and where to go next.
Hot Cases are weekly 30-minute exercises — the free on-ramp to the full modules. No account required.
NovaPay reports 6% MRR growth. The CFO sends one message before the board meeting: “Pull the cohort numbers first. Something feels soft.” You have 90 minutes.
Analysts, finance professionals, and MBA students building verifiable business acumen. Self-serve Stripe checkout. Cancel anytime.
Self-serve access · Module or All-Access plans
Invest in analyst capability at scale. Cohort dashboards, progress tracking, and team reports. Under the $10K procurement threshold — one person can sign.
Team licensing · Cohort dashboard included
Embed business acumen into analytics and finance curricula. Semester licensing, instructor dashboards, LMS integration, and student credentials.
Semester or annual licensing · Instructor dashboard included
The credential is the same in every tier — signed, verifiable, named to the crisis solved.