Most analytics training teaches you to run queries. None of it teaches you what to do with the answer. Atelier closes that gap.

Atelier is not a SQL course. It assumes you can query. It teaches you what to look for. However, by continuously interacting with realistic schemas, relationships, operational data environments, and revealed solutions, users naturally strengthen, refine, and modernize their SQL thinking and practical query skills over time.

How it works

  1. 01
    A real database

    50,000 rows of synthetic company data. Real PostgreSQL. No install. Industry-accurate schemas with citation trails.

    Six companies across six verticals — each with a full operational history:

    • ·NovaPayB2B SaaS payments platform
    • ·MedCore HealthRegional hospital system
    • ·SupplyLink OperationsManufacturing supply chain
    • ·TowerNet CommunicationsMobile network operator
    • ·ClearBank FinancialRegional bank, AML compliance
    • ·OncoCare TherapeuticsPhase III oncology trial

    More companies added quarterly.

  2. 02
    A business crisis

    A CFO. A board meeting. 90 minutes. A metric that looks healthy on the surface — and something soft underneath. Your job is to find it.

  3. 03
    A structured investigation

    Each module is 10 exercises built as a complete business investigation — from reading the surface metrics to finding the root cause to quantifying the decision.

    The arc for NovaPay (B2B SaaS):

    1. Read the room — is the business growing?
    2. Where is revenue coming from?
    3. Is churn getting better or worse?
    4. Who is actually churning?
    5. LTV:CAC by segment
    6. Net Revenue Retention
    7. Revenue concentration risk
    8. Follow the complaints
    9. Confirm the cause
    10. Quantify the decision
    11. CEO Briefing — write the memo, cite your queries

    Every module ends with a graded CEO briefing. The credential lands when you earn it.

The curriculum

Six dimensions of business acumen. One for each company. Each dimension builds a specific type of judgment.

Financial Intelligence

Reading the financial signals in operational data before they appear in quarterly reports. Revenue trends, cohort economics, unit margins, and the leading indicators that predict performance.

Operational Intelligence

Finding where a business loses efficiency, capacity, or quality by reading process and log data. Bottleneck identification, root cause analysis, and linking operational failure to business outcome.

Strategic Intelligence

Identifying competitive dynamics and market positioning risks from internal data patterns. Recognizing when an operational anomaly is actually a strategic threat.

Decision Intelligence

Translating analysis into defensible recommendations under uncertainty. Quantifying trade-offs, acknowledging what the data cannot confirm, and making the call the data supports.

Communication Intelligence

Making the right argument to the right audience. The same finding requires different framing for a CFO, an engineering lead, and a board. This dimension teaches that translation.

Augmented Intelligence

Using the database as a forward-looking instrument — not just a record of what happened. Pattern recognition, anomaly detection, and leading indicator identification before lagging metrics confirm them.

Six dimensions. Six companies. Each investigation develops all six — simultaneously.

The credential

Every completed module produces a signed, publicly verifiable credential. The credential records:

  • ·The crisis you identified
  • ·The dataset and schema you worked with
  • ·Your score across three axes of judgment

Atelier Rank tracks your performance across all modules and Hot Cases — weighted by score and volume, not just completion. Your profile shows where you are strong and where to go next.

The first Hot Case

Hot Cases are weekly 30-minute exercises — the free on-ramp to the full modules. No account required.

B2B SaaS · Financial Intelligence · Free

The Cohort Collapse

NovaPay reports 6% MRR growth. The CFO sends one message before the board meeting: “Pull the cohort numbers first. Something feels soft.” You have 90 minutes.

Available June 16 · ~30 minutes · No account required

Built for three audiences

Individual professionals

Analysts, finance professionals, and MBA students building verifiable business acumen. Self-serve Stripe checkout. Cancel anytime.

Self-serve access · Module or All-Access plans

Corporate L&D teams

Invest in analyst capability at scale. Cohort dashboards, progress tracking, and team reports. Under the $10K procurement threshold — one person can sign.

Team licensing · Cohort dashboard included

Universities and MBA programs

Embed business acumen into analytics and finance curricula. Semester licensing, instructor dashboards, LMS integration, and student credentials.

Semester or annual licensing · Instructor dashboard included

The credential is the same in every tier — signed, verifiable, named to the crisis solved.