← All Hot Cases
Free · No account required
The Cohort Collapse
B2B SaaS · Financial Intelligence
The situation
NovaPay reports 6% MRR growth this quarter. The CFO sends one message before the board meeting: 'Pull the cohort numbers first. Something feels soft.' You have 90 minutes.
What you'll do
- 01Read the MRR — What is NovaPay's MRR trend over the last 12 months? Is the business growing?
- 02Break it by cohort — Group customers by their acquisition year. What is the 12-month retention rate for each acquisition cohort?
- →Brief the CFO — write a four-bullet briefing. Graded on three axes in 60 seconds by Claude.
Start the exercise
~30 minutes · No account required to attempt · Email captured at submission only